At Lulujo Baby, we strive to create beautiful, everyday essentials with comforting fabrics that today’s moms and children love. Lulujo is where traditional and modern meet. Our unique collections have touched the hearts of families with our signature colours, on-trend prints, and ultra soft premium textiles.

Lulujo is best known for our top-selling blankets made with premium muslin. From the multi-functional muslin blanket to the Childhood Blanket, our products are made with high quality cotton and bamboo blends that will make you and your baby feel warm, cozy, and secure.

We stand proudly behind all of our products. Each are personally designed, tested, and used, and we always keep in mind the safety of children and the needs of families as they grow. Make Lulujo part of your everyday for you and your baby.

history behind the brand

Lulujo is a proud Canadian company that launched in 2009 by founder and CEO, Dawn Marie Pottier. The brand, inspired and named after her two children, is an ever growing global business based out of the east coast in Canada.


Raised in Nova Scotia, Dawn studied international business and, while on maternity leave from a project manager role in IT, was inspired to start her own business. A ring sling, hand made out of necessity, was the first product along with wrap carriers and blankets all manufactured in her home. The next year she launched Lulujo across Canada and by 2012 Lulujo could be found in hundreds of retail locations nationwide.

Since then, the brand launched in the USA and has grown into a global company through the vision and mentorship of her business partners, a dedicated and passionate team, and undying determination. With a keen sense of the market and understanding of parents’ needs, the brand has grown significantly in just a few short years, garnering global recognition and securing distribution to over 20 countries.

A dedicated mother, outdoor enthusiast and business woman, Dawn looks forward to giving back to others by sharing the amazing success of Lulujo.