Explore our newborn and infant baby products.

Swaddles for Newborns

Designed by moms, for moms.

We create oh-so-soft, high quality swaddles, blankets, and newborn baby gift essentials to help parents provide the best care for their baby.

Baby Blankets

We use the highest quality materials to meticulously design heirloom goods that comfort your baby and inspire nostalgia. We are best known for newborn baby accessories and luxury baby accessories.

Nursery Essentials

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Wearables: Baby Clothing & Accessories

How to swaddle: step-by-step

Swaddling your baby is easy-peasy once you get the hang of it. Follow our detailed step-by-step instructions to help you get on the road to restful sleep.

Play with your Baby, Infant & Toddler

For over 15 years, lulujo has been the go-to for the best baby gifts & nursery accessories. The lulujo flagship store is a destination baby accessories boutique. Think lulujo when searching for baby girl and baby boy products and boho nursery accessories.