Swaddles for Newborns
Designed by Moms, for Moms.
We create oh-so-soft, high quality swaddles, blankets, and other gift-worthy essentials to help parents provide the best care for their baby.
We use the highest quality materials
to meticulously design modern
heirloom goods that comfort your
baby and inspire nostalgia.
As Seen On
Let customers speak for us
Love this sleep sack, beautiful colour and super soft and cozy. My little girl loves it, keeps her warm but is thin enough for the hot nights as well. Def getting the next sizes up!!
Tous les produits que j’ai acheté ont une super belle qualité en plus du beau design. Très satisfaite de mes achats
I love this towel. It’s a great size for anyone and my 9 mth old grandson will be able to use it for years to come. I’m going to buy 2 more and give to my girlfriends as birthday presents. 💕
This is my third baby and my third Lulujo quilt. It’s the perfect weight. Not too thick, not too thin. Super soft and such beautiful patterns. They last wash after wash and stay soft. They’re simply the best!
I have 3 of them i love them, they are so cute easy to wash and remove/put back, and soooo pretty
This is my second quilt purchase for my grandson. They clean so well and get softer and more cuddly each wash. It is now my new baby gift giving go to present. Everyone loves them. Keep providing such wonderful products and superior customer service. Thank you 🎈
Great quality receiving blankets and swaddles with the cutest designs!
Love this sleep sack for my little one. It’s roomy, thin but warm, and love how the zipper works!
Our girls have the full collection now after receiving two more for Easter. We get lots of play out of them. We read the matching books every night. We wish all the dolls had books. They wash beautifully
Love love the Turkish towels. Very versatile. Love the new colours! One of my favourite products!!!
We love these blankets! Our girl is a tag lover and these are perfect! She loves the patterns and colours and we love the value of the 3-pack! This was a re-order for us, would fully recommend these! You won't be disappointed!
The hooded towel is great. The Mimi doll on the other hand smells of chemicals and I’ve hand washed her and I cannot get the smell out. It’s unfortunate as the smell is quite strong
I loooove the crib sheets I ordered. They are even cuter IRL than in pictures!
How to swaddle: step-by-step
Swaddling your baby is easy-peasy once you get the hang of it. Follow our detailed step-by-step instructions to help you get on the road to restful sleep.