Designed by moms, for moms.
We create oh-so-soft, high quality swaddles, blankets, and other gift-worthy essentials to help parents provide the best care for their baby.
We use the highest quality materials
to meticulously design modern
heirloom goods that comfort your
baby and inspire nostalgia.
Connect with us on Instagram
@lulujobaby
As Seen On
Let customers speak for us
Puppy lovey
We had to order our son another one as a back up since he loves his first one so much.
Caitlin Myketyn
Lovey
Love the fabric
Received it and could not believe the quality of material… it was a bit to light for the winter in my opinion so I ended up ordering the 2.0 TOG, I kept this one for the spring.
Sarah Thompson
Sleep Suit 1.0 TOG
Beautiful
I have past experience with two other quilts so I bought one more for another granddaughter. The muslin cotton is soft and the quilt has a little weight to it falling nicely around the child or adult when snuggling on the couch or in their bed/crib. They are a must have.
DH
Deluxe Quilt
Adorable and so soft!
Obsessed with all of my purchases including these crib sheets. So soft, cute and luxurious! Shipping was so fast and I was happy to support an Atlantic Canadian business.
Sarah Brooks
Crib Sheet
Beautiful Waldorf Dolls
The Lulu and the Jo dolls are both so gorgeous. Wonderfully packaged and feel like such great quality for such a great price. Shipping was fast too! Highly recommend!
Samantha S.
Doll
Great sleep sack
I bought a sleep sack for my 7 month old. Great quality and size.
Kelley McKinney
Sleep Sack
Always perfect
Lulujo swaddles are my go to gift for new babies. They are so well received. Range of colours and patterns you can easily find the perfect one! Recently a friend’s daughter had a preemie at 32 weeks. Liam needed extra coziness so we sent him a second one! I am also mightily impressed with how quickly mail orders get where they are going. As fast or faster than Amazon. So shop Canadian and local!
Martha Scott
Cotton Muslin Swaddle
Love this doll
I purchased a doll for my first granddaughter’s first Christmas and when we had a second granddaughter I wanted to purchase her a doll also. Love the soft texture and hug ability of these dolls
Laura Bawol
Doll
Baby Shower gift
I have purchased before & am excited to give the Milestone Blanket & the Hooded towel which I remember, as a young Mom 40yrs ago! as a gift this month....love the products & am sure the New Mom will also!
The ordering & delivery was easy & so effecient
Barbara McGinnis
Hooded Towel
How to swaddle: step-by-step
Swaddling your baby is easy-peasy once you get the hang of it. Follow our detailed step-by-step instructions to help you get on the road to restful sleep.
