Designed by moms, for moms.
We create oh-so-soft, high quality swaddles, blankets, and other gift-worthy essentials to help parents provide the best care for their baby.
We use the highest quality materials
to meticulously design modern
heirloom goods that comfort your
baby and inspire nostalgia.
Connect with us on Instagram
@lulujobaby
As Seen On
Let customers speak for us
Beautiful and soft
I loooove the crib sheets I ordered. They are even cuter IRL than in pictures!
Marilou Corbeil
Crib Sheet
So soft!
Absolutely love the texture and softness of the new sleep sack I purchased! Shipping was quick and easy! I will be ordering more!
Jackie M
Sleep Sack
Amazing service
Love this store !! The staff go above and beyond .
Christie Brewer
Cotton Muslin Swaddle
Best blankies!
We got gifted the blue one for our first son and it’s his security blanket. We bought 3 more to rotate in the wash he doesn’t know there are multiples. So when we got pregnant with baby no. 2 I knew we were getting the same blanket! We got the white ones this time to dye green as there isn’t a green one. We want the boys to have 2 different colors to not mix them up. I’ve heard they dye well. But we have had our blue ones for 4 years and they have definitely faded but not fallen apart at all! They are sturdy and much loved!
Mags R
Cellular Blanket
Love!!
My sweet cardiac baby gets really hot and sweaty due to her cardiac function. These swaddles keep her cool and comfortable and all of her nurses have also complimented them
Karen
Bamboo Swaddle 3 Pack
Lulujo a hit again
You are my go-to shop for new little ones. My nephew is in Ireland so when I saw you shipped internationally, I knew I had to send baby Fia Lulu and bundle. She loves her new dolly and story. Mom and Dad love her new sleep sack. I'll be back ordering very soon.
Heather Aubie
Lulu Bundle
Puppy lovey
We had to order our son another one as a back up since he loves his first one so much.
Caitlin Myketyn
Lovey
Love the fabric
Received it and could not believe the quality of material… it was a bit to light for the winter in my opinion so I ended up ordering the 2.0 TOG, I kept this one for the spring.
Sarah Thompson
Sleep Suit 1.0 TOG
Beautiful
I have past experience with two other quilts so I bought one more for another granddaughter. The muslin cotton is soft and the quilt has a little weight to it falling nicely around the child or adult when snuggling on the couch or in their bed/crib. They are a must have.
DH
Deluxe Quilt
Adorable and so soft!
Obsessed with all of my purchases including these crib sheets. So soft, cute and luxurious! Shipping was so fast and I was happy to support an Atlantic Canadian business.
Sarah Brooks
Crib Sheet
Beautiful Waldorf Dolls
The Lulu and the Jo dolls are both so gorgeous. Wonderfully packaged and feel like such great quality for such a great price. Shipping was fast too! Highly recommend!
Samantha S.
Doll
How to swaddle: step-by-step
Swaddling your baby is easy-peasy once you get the hang of it. Follow our detailed step-by-step instructions to help you get on the road to restful sleep.
