about us

We’re proud to be Canadian—and even prouder to design heirloom baby blankets and baby essentials cherished by families around the world.

Our commitment to going further than simply addressing basic needs provides parents the opportunity to bond with their children, capture memories, celebrate milestones, and offers family and friends the opportunity for thoughtful gift giving.

Our love is in the details. We design quality goods that inspire nostalgia and confidence to shape the experience with your child. We create lovable, functional, affordable, and safe pieces to comfort your baby.

Lulujo is a proud Canadian company in beautiful Fredericton, New Brunswick where we work, play, and love with the support of our community, families, and friends.

Our story begins with a simple idea. In 2008 our founder, Dawn Pottier, was inspired by a product she made for her newborn while on maternity leave. With great confidence in the belief “If I need this product, other moms will, too”, the brand, fondly named after her two children, has grown over the past decade to worldwide distribution and a core product line of everyday essentials now focused on muslin swaddles, blankets, and gifts.

Today, our dedicated and passionate team strives to deliver thoughtful and comforting products that are part of a parent’s joyful experience with their baby and to help them create memories. We use premium textiles and create on-trend designs that evoke nostalgia and meet the needs of today’s parent.