First-time mom-to-be? We’ve got you covered - from cozy moments to capturing milestones. 

Maybe you’re creating your baby registry, or perhaps you’re not quite sure where to start. We get it. We’ve been there. To help avoid the endless website scrolling, we’re breaking down our Lulujo products that new moms have told us they love. 



Our signature swaddling blankets are an absolute must-have - just ask Jillian Harris. A swaddle will likely be one of the first things you wrap your baby with after you welcome them into the world. Swaddles are a versatile and functional blanket well beyond the swaddling stage, from an impromptu stroller cover or changing pad to a go-to blankie throughout toddlerhood. 

All of our baby swaddles are made with breathable muslin, both 100% cotton or bamboo and cotton blend and come in single, two- and three-pack options. The Lulujo swaddle is known for its quality, unmatched softness and range of beautiful prints from traditional and watercolour to solids and boho

Lulujo Mom Tip: You will want multiple swaddles on hand during the newborn stage - six swaddles is an excellent place to start. 

security blankets 

Little ones love the comfort of our mini muslin security blankets, which feature smooth satin trim. Security blankets can help babies (and toddlers) self-soothe. These blankets are breathable, ultra-soft, and the perfect size for little hands. Babies love the tactile feel and can carry them wherever they go. Available as a two-pack, each blanket is 100% cotton.

Lulujo Mom Tip: Tie a security blanket to the car seat or stroller for self-soothing while on the go. 

organic cotton washcloths 

Bathtime can be a comforting time for your little one. Our eco-friendly washcloths are extra soft and gentle on baby’s delicate skin. You can never have too many of these reusable cloths that get softer with every wash. 


Babies and toddlers love our lovies - a sweet combination of security blanket and toy. Made with muslin and oh-so cuddly, your little one will enjoy discovering its softness. 



You have probably been reading a lot about tummy time. Our quilts are warm and cozy for tummy time and perfect for bedtime as your baby gets older. These beautifully soft quilted blankets are made with four layers of deluxe muslin and come in timeless patterns. 

waffle blankets 

Our cozy waffle blankets

are another great option for under your little one during tummy time. Our waffle blankets are made from quality cotton in a lovely textured waffle weave designed to be gentle on baby's skin and ideal for all seasons. 

Lulu & Jo books

Propping up a board book can keep your little one engaged and interested during tummy time. Plus, reading with your child at a young age is a wonderful bonding activity and teaches communication, listening, memory, and vocabulary skills. Our padded board books, written by much-loved Canadian author Sheree Fitch, are keepsake quality with rounded edges - the perfect addition to a little one's "my first books" collection. 


change pad covers 

These beautiful covers are designed to fit a standard size change pad. Made with our premium 100% cotton muslin, they feature prints from our boho collection that will complement your baby's stylish nursery. In addition, our covers are made with breathable cotton muslin that gets softer with every wash. (Oh, and we have matching crib sheets, too.)

Lulujo Mom Tip: Our change pad covered fits the Keekaroo Peanut changing pad too. 


This one's for you, mama. Trust us. 

Our gift to you: receive a FREE Mommy + Me scrunchie set with your next purchase by using code FREESCRUNCHIE at checkout. Be sure to select your favourite and add it to cart first!



Hello, World!

Our Hello World hat and swaddle (and HELLO birth announcement sticker) will have your newborn super cozy and camera-ready. This ready-to-use set will make it easy to snap the perfect photo and introduce your little one to family and friends.

Baby’s First Year 

Turn a year of milestones into memories with our Baby's First Year photo blanket and cards. A baby registry favourite, each set includes a beautiful muslin milestone baby blanket and age cards from one day to one year old. Be ready to swoon over beautiful keepsake photos.

bonus milestone card set 

As moms, we know that capturing a baby’s firsts - like crawling and walking - is so special. That’s why we’re including a milestone card pack with each purchase. We love helping parents capture those can’t-miss moments. 


June 10, 2021 — Alicia Tracy

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