Explore our newborn and infant baby products.

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Designed by moms, for moms.

We create oh-so-soft, high quality swaddles, blankets, and newborn baby gift essentials to help parents provide the best care for their baby.

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Nursery Essentials

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How to swaddle: step-by-step

Swaddling your baby is easy-peasy once you get the hang of it. Follow our detailed step-by-step instructions to help you get on the road to restful sleep.

For over 15 years, lulujo has been the go-to for the best baby gifts & nursery accessories. The lulujo flagship store is a destination baby accessories boutique. Think lulujo when searching for baby girl and baby boy products and boho nursery accessories.